« Communicate or die ! »
How clusters can thrive internationally with better
communication and networking skills ?
Context
One of the top priorities for cluster organisations is building a strong identity and brand and communicating – for talent attraction, raising capital, acquiring members or partnerships,
internationalisation, lobbying etc.
The internationalisation (at European or global level) incrasingly poses various challenges for the
communication programs : how to deal with these challenges in a very complex and inter-connected
ecosystem?
Objectives
Providing cluster managers with practical knowledge in building their communication strategy
- Providing cluster managers with practical knowledge in building their communication strategy
- Defining the communication target groups (with a focus on international stakeholders/actors)
- Understanding the difference between branding and marketing and the benefits of (international) branding
- Understanding how clusters can implement various marketing and networking approaches in an international context (at European and/or gloval level)
Infos
Duration : 2 half days
Date : contact us to set up dates
Lieu : E-learning (Zoom software)
Pedagogical cost : 450€ per person
Accessibility of people with desabilities
Our training programs are open and accessible to people with disabilities. Please let us know if you have any specific needs (need for a specific presentation medium in connection with vision or hearing problems, need for rephrasing, difficult sitting position, etc): Elise Durey: elise.durey@franceclusters.fr / 04 72 91 27 03
Registration
Please send an eamil to : elise.durey@franceclusters.fr