« Communicate or die ! »
How clusters can thrive internationally with better
communication and networking skills ?
One of the top priorities for cluster organisations is building a strong identity and brand and communicating – for talent attraction, raising capital, acquiring members or partnerships,
internationalisation, lobbying etc.
The internationalisation (at European or global level) incrasingly poses various challenges for the
communication programs : how to deal with these challenges in a very complex and inter-connected
Providing cluster managers with practical knowledge in building their communication strategy
- Providing cluster managers with practical knowledge in building their communication strategy
- Defining the communication target groups (with a focus on international stakeholders/actors)
- Understanding the difference between branding and marketing and the benefits of (international) branding
- Understanding how clusters can implement various marketing and networking approaches in an international context (at European and/or gloval level)
Duration : 2 half days (morning)
Date : 22th and 23th of September 2021
Lieu : E-learning (Zoom software)
Pedagogical cost : 900€ per person